01Strategy
Know what you stand for.
Before anything gets designed, we work out who you're for, what makes you different and how you should sound. It's the step most brands skip, and the reason so many end up looking like everyone else.
PlayfulSerious
BoldQuiet
LocalGlobal
ClassicModern
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What you get
- Discovery session and questionnaire
- Audience and competitor review
- Positioning statement
- Brand personality and tone of voice
- Key messages and tagline ideas
Good for
- New businesses
- Rebrands
- Businesses that have outgrown their look
02Identity
Identities that stick.
The part people see. A logo that works at every size, a colour palette, fonts and the small details that make it feel like yours. It's all built on the strategy, so every choice has a reason behind it.
What you get
- Primary logo, stacked and icon versions
- Colour palette with print and screen codes
- Font pairing
- Graphic elements and patterns
- Every file format you'll need
Good for
- Start-ups
- Rebrands
- Brand refreshes
03Guidelines
Rules your team will actually use.
A short, readable guide to using your brand properly. Your team, your printer and your web developer all get it right, without you checking every job.
What you get
- Logo usage and clear space
- Colour and type specs
- Tone of voice examples
- Dos and don'ts
- Print-ready PDF to share with suppliers
Good for
- Growing teams
- Multi-site businesses
- Anyone briefing suppliers
04Rollout
Launched properly.
A new brand only works once it's everywhere. We design the things people actually see, so launch day looks finished, from the van to your Instagram grid.
Open
Sat 9–4AaNew look.
Same us.
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What you get
- Social media templates and profile kit
- Business cards and stationery
- Email signatures
- Signage and vehicle livery designs
- Brand asset pack, organised and named
Good for
- Launches
- Rebrands going live
- Teams who need templates